Since 1821

HISTORY

Père Magloire has produced exceptional Calvados and Calvados Pays d’Auge since 1821. Discover the great history of the brand!

Slide 1821 The name comes from Dominique Magloire, Norman innkeeper, known for serving a remarkable calvados.
Creation of Père Magloire

Slide Marque Numero 1 Calvados France Pere Magloire 1900 Père Magloire calvados becomes the most important brand of Calvados in France.

Slide 1925 Père Magloire is one of the very first registrated brands at the INPI (National Intellectual Property Institute)

Slide 1920's to 1930's
1920's
to
1930's
The Bizouard brothers, owners of the brand at that time, reinvest their earnings in innovative advertising campaigns.
Advertisement pioneer

Slide 1926 Technical innovation with the use of a giant automaton of Père Magloire during the Paris Fair. The most prominent publicists of the time represent Père Magloire on big posters.

Slide Pere Magloire Calvados Premium Publicite Pere Magloire Publicite Vintage Calvados Premium

Slide Pere Magloire Carte Vintage Calvados Premium Pere Magloire Illustration Calvados Premium Advertisement posters on the roof of buses in Paris.

Slide Marque Numero 1 Calvados Pays Auge France Pere Magloire Carte Aoc 1942 During WWII, in order to save the venerable stocks of Calvados from requisition to turn them into alcool for explosives, a classification as Appellation d'Origine Contrôlée is filed in a hurry and is validated by decree on February 23rd 1942. Birth of the AOC Calvados and Calvados Pays d'Auge

Slide 1942 - 1944 Normandie-Niemen 1942
-
1944
Between 1942 and 1945, on the eastern front, the Normandie-Niemen aviation unit, member of the FAFL (Free French Aerial Forces) fights alongside Russian soldiers. Among them is Marcel Lefèvre (1918-1944) a Norman ace pilot who decorated his fighter plane with a portrait of Père Magloire whose blue white and red clothes glorified the colours of the homeland.

Pere Magloire Calvados Premium Père Magloire, the wings of heroes.

Americans had their pin-ups, he had Père Magloire. Marcel Lefèvre was posthumously decorated Hero of the Soviet Union and Companion of the Liberation. “This, is Père Magloire, a Norman who never gives up!”
His answer to Russians asking about the drawing was:

Slide Cinema Trou Normand Zizanie Pere Magloire Calvados Premium 1950-1970 Père Magloire and the French cinema 1950
-
1970
Père Magloire on the silver screen. Its reputation greatly grows from appearing with Bourvil and Brigitte Bardot in Le Trou Normand (Crazy for Love)(1952) or in La Zizanie (The Spat) (1978) with Louis de Funès and Annie Girardot.

Slide Pere Magloire Calvados Premium 1998 Pere Magloire Calvados Premium 1968 Debrise-Dulac, owner of Père Magloire is bought over by the house of Champagne Veuve Clicquot Ponsardin. Debrise-Dulac is bought over by an independent Norman family group (Pays d'Auge Finances)

Slide 2007 Spirit France buys over Calvados Père Magloire

Slide Pere Magloire Jean Pierre Marielle Calvados Premium 2012 Big campaign of radio advertisement with actor Jean-Pierre Marielle

Slide Marque Numero 1 Calvados France Pere Magloire Depuis 1821 2020 Père Magloire is still the leading brand of calvados in France and realizes 60% of its incomes from export.

Slide 200 Ans Marque Numero 1 Calvados France Pere Magloire 2021 200th birthday of Père Magloire. Celebratory cuvée incoming...

Our packaging can be subjected to recycling instructions.

Info Calories Spirit France
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